Euro Gento

What is the GDPR?

GDPR is coming soon and you might be one of many who are now scrambling to examine the way your business operates in order to make sure that your business does not fall victim to its implementation. Even if we haven’t yet completed a project to comply directly any new initiative within our company will probably include certain elements to comply with GDPR whether that’s training employees about how their personal data should be handled under the new regulations, or making sure they are aware of what type of information is needed for specific jobs like marketing surveys etc.

The fundamentals of GDPR

One of the biggest differences between GDPR and other privacy legislation is that it doesn’t apply only to personal information like email addresses or telephone numbers. The new Regulation also regulates all forms of identification of the EU citizen, such as the names of users on websites; this includes both business-related information held by companies in regards to the conduct of employees during their time at the workplace, but also things like IP addresses which can be used to identify individuals when they are online looking for specific content that is targeted at them.

Furthermore, the General Information Protection Regulations (GDPR) completely eliminates the possibility of opting out. It is a strict interpretation of the law and demand consent from the EU citizen’s information without his active consent that it be intended for a specific purpose, in addition, those that are mentioned at the time of providing information, like marketing campaigns, the business must ask him specifically if he is willing to grant consent or not. The company cannot assume anything about silence nor pre-ticked boxes but requires positive confirmation from the user. “General Data Protection Regulations” which is the law that has been enacted, is designed to outline how businesses should manage personal information that is collected.

Without consent any actions you are planning to take with information won’t be able to take place. So it’s crucial whenever you get this type of data from third parties or individuals in contact lists for your business that they fully understand what’s being done with the details they supply in advance.

Businesses will need consent from their customers under the new GDPR laws before they can make use of their customer data. But there are two other options for companies to legally collect data– through button generation or auto-generation, for example. These can be used to support B2C actions and almost certainly cover most areas of the business to Buyers’ Activity (BTA).

Marketers have the legal right to make use of personal information using the “legitimate interest” process. The only exceptions are when the interests of users exceed those affected by their actions. This is logical given the number of people who are cold-called and sent emails at work without warning.

Steps to Compliance

It is essential to know the ways your business handles personal information in order to remain compliant. This will help ensure the accuracy of your data and prevent potential pitfalls in processing information about customers.

Everyone wants to feel secure with our data. We are thrilled about the GDPR laws, which was approved just this week! One of the regulations is the appointment of one Data Protection Officer (DPO). The DPO will be responsible for ensuring that your business is in compliance with the law. They also serve as your main contact when you require advice or assistance from Supervisory Authorities like HSE-ICO.

For more information, click GDPR course

Be sure to give your employees enough instruction on the new GDPR will prevent any security breaches. Don’t do this task in the absence of. Although it may appear dull and boring, it can be a huge difference in the future, when employees will have to be educated about privacy laws.